Folly Poster Process

The bad plus found its spot in the new era of jazz that will change how we think about jazz. From the research I felt they were trying to introduce a new feeling or interpurtation to there music. Using traditional style jazz instruments with a very "Rock" free style approach.

Type 3 Inspiration

this is an interesting take on a mailer campaign.
Direct Mailing Typotron on the Behance Network

NA_Prj3_Detail Narrative

Raven Wolf Jennings is a spiritual jazz musicians that I met at the river market. He plays every Sunday from 6am to 2 pm before heading off to his next gig. I am creating a brand identity for his company Pug Dog records, and telling his story. What I have learned thus far from the art of communication, is the separation between a story and the narrative. The story is the content, or the series of events being told, the narrative is how it is being told. Raven Wolf comes from old roots of traditional jazz so I have decide to add different textures and tones to make his story seem more authentic, and vintage. Also how the story is introduced effects the outcome of the emtion being portrayed.

Narritive

For my narritive top I have chose to compose a piece about Busking - Street performance or busking is the practice of performing in public places for money. People engaging in this practice are called street performers, buskers, street musicians, minstrels, or troubadours. (Wiki Defined). I've seen many different aspects of this culture through the events put on in different cities, and would like to explore what this part of our society is about. My first reaction was to create a brand identity, and was a little unclear as to what I would be branding. Whether is was busking as a group or an individual street performer. The audience would be more captivated if it were about busking as a culture instead of the individual, so my focus will be on the group. Through my research I discovered that Kansas City Missouri was trying to put a ban on busking, and greatly reduce the time and location that buskers could preform. This happened around 2007, and would made a great information narrative, but due to the time frame I have chose something a little more current.

I have decided to stick with my initial decision of creating a brand identity narrative, and have decided to focus on the Lawrence busker festival held annual in downtown Lawrence. This festival is just completed its third year, and is still fairly new giving me a good opportunity to create a brand narrative for the event.

Here is the site I will be using as a reference point for my remaining research Lawrence Busker Festival There is great photography here, and insight as to what my target audience is going to be.

Final Review (thoughts)

I’d like to discuss the endless search for form over functionalism and how design becomes more engaging with a goal to appreciate both. I love the layers of design and how mastering the process of a problem becomes the solution to the problem. Design transcends the solution entirely and relies solely on the conceptual notion that how we approach a problem will solve the problem. I’ve learned over the year that layers of design apply conceptual essence through shape, and text. Connotations and Denotations will be discussed also including anchoring the meaning or relaying it into a new meaning. The first layer of design then would be the composition or shape, layout of elements. The gird has proven to be an extremely useful tool for composing graphic elements on a page. The second would be the use of typography onto the page with great relation and respect to the underlying composition. The third would be the meaning of the image and the message trying to communicate (sometimes if not often this is discovered in preliminary idea searching stage). At last we come to the four layer of design and that is with style. Style of the color, tone of an image, the background, texture, the extras that leave out no meaning and are not arbitrary to the overall composition. With all these layers singled out and studied somewhat independently they become more visually understood. I’ve learned that great design uses these layers to bring new and useful as well as exciting information to the piece, but they work independently then when combine communicate a greater message of clarity and great cohesiveness. In conclusion my future goals of education at the art institute will be to fully develop these design skill to Clean up a dirty design world as Massimo Vingelli would say.(insert quote) CONTRACT whole cow how could I almost forget about this one. Contrast is the biggest most important part when determining the relationship graphic elements share with each other when composed together. Contrast in size of text, tone of image, and proximity in space. Contrast is the glue of the design, to much can make a mess of the whole thing not enough it will all fall apart. With the perfect amount however the simple nature of a well-constructed message could be the candidate for a timeless design.