Analog to Digital Type

These are the images that I took after creating the analog typography, and here is a few examples of the digital format they developed into.

Expressive Type Bus

I've developed a set of rules for my self in exploring the type for this project. First I use paint as an analog media to develop the type, then rework the image through digital application to reinforce the idea the words are expressing. I still need to do some refinement, but it is coming along.

Icon Color Study

Here is an up to date idea of what I'm working on with my color study for the icons. After looking at the palette I set for my self I think I'll be going back and reworking some of the colors. I feel they are a little blain and some don't relate to well with my story. I feel the gold and the red is a successful color combination, because it represents money, power, and lust. I do still need to explore more colors to find the right ones for the job.

F & S

These logos were designed by Dave Werner and found them to be appealing. The web site is designed very nice, and it is a great example how Dave's process was influenced into creating the logos for each situation. He is website is here , check it out he has some cool stuff inside.

or here : http://okaydave.com/

Reading Response

What stood out to me most in the reading "Image, Type, Message" is the idea to design without the limitations of judgement. The ability to communicate any idea at first thought without restricting the creative flow of thought. After this process is finished and every idea is fully explored then the time comes to make refinements and be critical of the steps taken to reach a finished product. To often I find myself trying to make crucial decisions in the preliminary stages and being more explorative in the end stages.

I also like the ideas of layering and migrating text and image into the composition. The approach that was used to design the architect competitions provided great insight into a starting point for this project.